CLIENT
CLIENT
Licospot
Downtown Medellín · Urban Entertainment & Hospitality
CHALLENGE
To transform a compact 25 m² venue in the heart of Medellín into a vibrant, distinctive social spot.
The client’s main challenge was to create impact and brand recognition from day one — name, image, and spatial experience — starting from an initial concept that lacked strength and identity.
At the same time, they wanted to preserve subtle references to traditional cantinas paisas, evoking their authenticity and warmth while reinterpreting them through a contemporary lens.
The project began with the creation of the naming and visual identity, developed entirely by our in-house team at etceteraestudio.com.
We aimed to build a concept that blended urban energy with local cultural roots, capturing the spirit of community, music, and camaraderie found in the classic Antioquian cantina.
Design-wise, our goal was to make the venue stand out visually amid the gray concrete and metro pillars of the city center.
The green color palette became a symbol of life, freshness, and connection, linking the brand, façade, and interior atmosphere.
The visual language combined modern aesthetics with material and sensory gestures inspired by tradition, resulting in a cozy, character-filled space that feels both local and contemporary.
Licospot emerged as a compact yet lively urban spot — a place to grab a coffee, watch a game, have a drink, or unwind with friends.
The brand achieved immediate presence and recall, standing out for its fresh aesthetic and nighttime lighting that turns the venue into a visual landmark in downtown Medellín.
The result: a coherent and memorable identity, developed by etceteraestudio.com, that fuses local authenticity with a contemporary vision of urban leisure.